Educational Video Advertising

Have you ever considered to promote your Business or Services with Educational Videos?

The Idea behind educational videos is to either educate your clients on a subject, demonstrate practical skills, e.g. DYI tips, the audience can replicate at home

Typical examples are

  • “How to..” Videos
  • Cooking shows
  • Do it yourself, outdoor survival and Pet Care tips
  • Tax Return tips, legal tips and
  • Educational Videos for Students

Video publishing platforms such as YouTube.com and even Facebook embedded videos are popular and inexpensive for small to medium size enterprises.

Advertising using games is a long-standing practice in the video game industry. Various methods have been used to integrate advertising into video games to advertise products, organizations or viewpoints.

Another video game advertising technique consists of advertising within a game itself. Since the intent of in-game advertising is typically commercial rather than political, some consider such advertisements to make up a category of their own. In-game advertising is similar to subtle advertising in films, where the advertising content is within the "world" of the movie.

Automated Electric Gates for Short Driveways

Short driveways can be fitted with automated electric gates just as effectively as their longer counterparts can be. Driveways need not be long winding avenues passing through gatehouses and tree-lined lawns fitted with pressure pads, trip wires and spotlights! In fact, most driveways are less than 25 yards long and usually wide enough for just one car.

A driveway can be defined as the road leading from the entrance of your property to your garage or parking area. In fact, your driveway need have no gate at all - and many do not. However, Driveway Gates provides added security and a better appearance to your home. Gates prevent animals and people from straying onto your property and also makes uninvited visitors think twice before entering - particularly if your gate is locked!

Why use Automated Electric Gates?

So why use automated electric gates rather than manually operated gates? It is easy to open your gate by hand, so why go the expense of paying for automatic gates that are opened and closed by means of an electric motor? Think of what you must do to get home and park:

  • Slow down and stop the car
  • Open the car door
  • Unlatch the gate and open it - or even find your gate key and unlock it if you have a lock or padlock.
  • Get back into your car.
  • Drive through the gate.
  • Get out of your car.
  • Close the gate and lock it if necessary.
  • Get back into your car.
  • Drive off to where you normally park your car.

Compare that with what you do if you have automatic electric gates:

  • Slow down and press the button in your car.
  • Drive through the gate.
  • Press the ‘Close’ button and drive off to where you normally park your car.

Automated electric gates speak for themselves in time and bother saved. Nine actions have been compressed to just three! However, these benefits apply to all automatic gates, not just those with short driveways. So why the distinction between long and short driveways?

Issues With Short Driveways

It is largely psychological. If you consider the difference between a 20 yard and a long 200 yard driveway, then it seems more worthwhile having an automatic electric gate on the shorter rather than the longer drive up to your home.

With a long drive, it does not seem as though you have wasted much time opening the gates manually in relation to the longer drive the rest of the way. It will likely take you about 5 - 10 seconds to drive up to your normal parking area, or home garage, if your driveway is relatively short - say 25 - 40 yards. Why bother with all the above sequence of events if you can avoid them?

Not only that, but an automatic electric driveway gate will add to the value of your home - and to its attraction to a potential buyer. Think of what you would prefer if you were looking to purchase a new home! Point made!

Electric Gate Design for Short Driveways

Let’s say you have decided to have an automatic electric gate installed on your property. Would you prefer a swing gate or a sliding gate? A single swing gate will be more appropriate for a narrow entrance than double gates.

If you use a swing gate on a wider entrance, make sure you have enough area available for the whole gate to open into your property. If not, then consider double swing gates - although this involves additional cost for the two gates and two sets of motors.

The main problem with sliding gates is that you need the same width for the gate to slide back into as the width of your driveway. This is usually not a problem for country homes, but in the town you may not have this luxury - unless you have accommodating neighbors!

Automatic gates for short driveways can be operated from your vehicle or from a press pad or keypad by the gate. Although you may think that such gates are of more use with longer driveways, this is not necessarily the case. Why stop and open your gates just to drive a few more yards to your garage or parking area? Best simply to tap a button as you approach, and then drive straight through.

Blood Pressure Monitoring in Cats and Dogs

Blood Pressure Monitoring is routinely performed by your Local Veterinarian.

Arterial blood pressure can be measured in 2 ways:

  • Direct arterial blood pressure (DABP) monitoring—considered the gold standard—uses an arterial catheter connected to a pressure transducer. This system allows continuous monitoring of patient systolic, diastolic, and mean arterial pressure (SAP, DAP, and MAP, respectively)1-3 and also simplifies collection of samples for arterial blood gas analysis. However, DABP monitoring is not used as frequently as other methods because an arterial catheter must be placed.

  • Indirect arterial blood pressure (IABP) monitoring relies on noninvasive detection of arterial blood flow or vessel wall movement in a peripheral artery and provides intermittent measurements of arterial blood pressure.IABP monitoring is the most frequently used technique in clinical practice; the most commonly used indirect methods are Doppler ultrasonography and oscillometric blood pressure monitoring. To obtain an IABP reading, a cuff is inflated over an artery until arterial blood flow is occluded.

Maintenance of appropriate systemic arterial blood pressure is vital for survival. Because many common situations and conditions (eg, general anesthesia, renal or cardiovascular disease) place animals at risk for dangerously high or low blood pressure, blood pressure monitoring is a fundamental necessity. In clinical practice, blood pressure is usually measured indirectly. The two most common methods of indirect blood pressure measurement are Doppler ultrasound using a sphygmomanometer and oscillometry. Both techniques use an inflatable cuff placed around an extremity. Highdefinition oscillometry, a newer indirect technique, is not used often in clinical practice. DOPPLER ULTRASOUND MEASUREMENT Doppler ultrasound measurement is likely the most common blood pressure measurement technique used in small animal practice. The procedure is straightforward, and the equipment is relatively inexpensive and reliable.

Doppler ultrasound reliably measures only systolic blood pressure in dogs and cats; it cannot be used to measure mean or diastolic blood pressure. STANDARD OSCILLOMETRY MEASUREMENT In clinical practice, oscillometers are often built into multiparameter monitors and usually have a stat feature that allows continual, repeated measurements. Thus oscillometers are commonly used for critically ill or anesthetized patients that may require more intensive monitoring. Oscillometers report systolic, diastolic, and mean blood pressures; however, they are unreliable in patients with cardiac dysrhythmias because measurement relies on rhythmic arterial pulsations.

GENERAL TECHNIQUES

While actual blood pressure measurement varies between the techniques described here, some important points apply to both. Patient Acclimation & Restraint Ideally, blood pressure should be measured in a quiet, comfortable environment after the patient has become acclimated (ie, without disturbance) for at least a few minutes, but acclimation is rarely possible for acutely or critically ill patients. The patient should remain still during measurements to optimize accuracy and, if necessary, can be physically restrained gently. However, some patients cannot be restrained in lateral recumbency because of agitation, respiratory distress, or other reasons. Chemical restraint should be avoided, as it often alters results. Cuff Height

To acquire the most accurate blood pressure values, cuff height should be as close to the level of the right atrium as possible (Step 1A, page 28). The cuff can be placed on the antebrachium, distal pelvic limb, or tail. If the vertical distance between the cuff site and the right atrium exceeds 10 cm, a correction factor must be integrated to interpret blood pressure measurement results (see Correcting for Cuff & Right Atrium Level Disparity, page 28). When the cuff is much lower than the right atrium, pressure values are falsely high because of the weight of the blood column between the atrium and cuff site.

Multiple Measurements The first blood pressure measurement should be discarded. At least 3 additional measurements should be obtained for a minimum of 3 to 7 consecutive, consistent measurements with less than 20% variability. Once these measurements have been obtained, they should be averaged to yield the blood pressure measurement.



INDIRECT BLOOD PRESSURE MONITORING: Doppler Ultrasonography

Doppler technology uses 10 MHz ultrasound waves to detect blood flow in a peripheral artery (Figure 1), which is then made audible via the probe/crystal and a speaker.

The Doppler technique does not provide a measurement of MAP or DAP in small animals.1,4,5 While some studies have reported that Doppler readings may more closely reflect MAP than SAP in cats,1,3 the most recent study was performed on healthy anesthetized cats. Therefore, most clinicians consider that Doppler readings in awake animals estimate SAP.



Investors Go Bargain-Hunting for U.K. Property After Brexit Vote By ART PATNAUDE

Global investors are on the hunt for U.K. property bargains, expecting that Brexit-fueled economic turmoil could weaken real-estate values. The drop in the value of sterling has only increased the appeal.

U.K. property took an immediate blow from Britain’s vote to leave the European Union last month. Major asset managers suspended trading in U.K. property funds and shares in listed property firms dropped.

Brexit has fueled concerns that parts of the soaring U.K. property market, especially in London, are headed for a fall.

One of the managers that temporarily shuttered trading in a U.K. property fund sold a central London building on Friday for nearly 20% less than the price it was valued at before the June 23 referendum, a person familiar with the transaction said. Norway’s sovereign wealth fund announced it bought a retail and office property on Oxford Street, one of London’s main shopping destinations from Aberdeen Asset Management for £124 million ($164.3 million). Aberdeen, which resumed trading in its U.K. property fund last week, declined to comment.

In all, U.K. commercial-real-estate values could decline more than 25%, Société Générale analysts said in a Monday note to investors. “The bottom feeders are out,” said Richard Divall, head of cross-border capital markets in Europe at Colliers International.

A big potential source of commercial-property sales will be from the retail funds, like Aberdeen, that have halted trading due to untenable requests from investors seeking to withdraw their money.

Henderson Global Investors is selling two London office buildings, according to Société Générale, while Legal & General Investment Management and Standard Life Investments each have one office on the market.

THE PROPERTY REPORT

While the initial panic in commercial property has passed, “the bottom line is that prices are going to have to fall,” Mr. Divall at Colliers said. Global investors were “looking at London and the U.K. as quite expensive anyway.”

At the moment, deal flow remains thin. Investors looking for bargain-basement opportunities could be disappointed with what is on offer, brokers said. But private-equity firms, hedge funds and other groups that typically try to buy assets during periods of crisis have started circling.

Even before the Brexit vote, private-equity giant KKR & Co. last month closed a $739 million fund focused on real estate in Western Europe.

The timing was good, firm executives said. “Volatility and dislocation creates opportunity,” Ralph Rosenberg, the firm’s global head of real estate, said in an interview Monday.

Mr. Rosenberg said KKR has its eye on a number of sectors, including the London residential and office markets.

“We’re thematically looking at places where there was a lot of aggressive investing in the last three to four years that may now unwind,” he said. Longer-term investors also have been scouting for deals because of the drop in the value of sterling against other currencies, brokers and lawyers said. Sterling is down nearly 11% against the dollar since the referendum results.

Strong demand from abroad should help support prices, brokers said, as cash-rich investors continue to hunt for yield amid ultralow interest rates.

To be sure, many property owners appear to be better positioned to weather a downturn than during the 2008 financial crisis. In the last downturn, firms including Blackstone Group LP profited handsomely from picking up real estate from firms forced to sell to raise quick cash.

But such opportunities might be harder to come by this time, analysts said. With far less debt and more stable credit markets, many landlords won’t need to sell at steep discounts.

“There’s a perception there will be forced liquidity. But that’s not exactly guaranteed,” said David Evans, partner in the real-estate group at U.S.-based law firm Goodwin.

While they wait for deals, hedge funds have been trying to profit from the uncertainty in London’s real-estate market by sharply increasing their bets against U.K.-listed property firm Capital & Counties Properties PLC, which is developing a 10-year residential project on the site of an exhibition center at London’s Earls Court. Hedge funds also have short positions on other residential developers, including Berkeley Group.

Shares in major U.K. landlords and home builders fell sharply after the referendum result. They have since recovered some of those drops. Some equity analysts still view parts of the sector as ripe for investment.

But highlighting uncertainty over the impact of Brexit, others say there also could be room for shares to fall further.

“We fear the recent rebound in real-estate stocks could turn out to be just the proverbial ‘dead cat bounce’,” Société Générale analysts said.

—Peter Grant

and Andrew Pearce

contributed to this article.